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09 May Ad Men are no longer MadMen

The International hit TV Series Mad Men portrays a traditional view of the ad industry that is increasingly further from reality. Set in 1960s New York, the sexy, stylized and provocative  drama Mad Men follows the lives of the ruthlessly competitive men and women of Madison...

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04 Apr Why is advergaming so important to the ad industry. People are spending more time on their mobile phones than ever before. This new marketing world consists of terms like smartphones, SEO, mobile sites, geolocation and social marketing. As marketers we have to understand these new types of consumers and how best to reach them. Advertisers...

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