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Why is advergaming so important to the ad industry.

04 Apr Why is advergaming so important to the ad industry.

People are spending more time on their mobile phones than ever before. This new marketing world consists of terms like smartphones, SEO, mobile sites, geolocation and social marketing. As marketers we have to understand these new types of consumers and how best to reach them.

Advertisers want direct connection and engagement. The mobile delivers this opportunity. Given people spend most of their time on mobiles playing games its only natural for advertisers to want their branding on those games. Welcome to Advergaming.

What’s the size of the mobile market?

Of the world’s 4 billion mobile phones in use 1.08 billion are smartphones and a whopping 3.05 billion are SMS enabled. Over 1 billion of these mobile phones are in China and over 330 million are smartphones connected to the Net.

How fast is mobile internet growing?

By 2014 mobile internet usage should take over desktop internet usage as shown on the graph below.

How has mobile usability changed?

Because of the increasing use of mobiles their versatility is always growing. One half of all local searches are performed on mobile devices.
Mobile tags provide more product information like comparison shopping offers than traditional barcodes.
86% of mobile internet users are using their devices while watching TV.

How are coupons used on mobile devices?

Mobile tags can service up coupons that can be redeemed instantaneously in store. 29% of mobile users are open to scanning a mobile tag to get coupons.

How much do people use their mobile phones?

On average Americans spend 2.7 hours/day socializing on their mobile device. That’s over twice the amount of time they spend eating and over 1/3 of the time they spend sleeping each day.
91% of mobile internet access is to socialize compared to 79% on desktops.

What do people use their mobiles for?

Games…………………61%
Weather…………. …..55%
Maps/Search…… ……..50%
Social Networking………49%
Music…………………42%
News………………….36%
Entertainment………….33%
Dining………………..25%
Video…………………21%

What’s the state of social and mobile marketing?
Over 1/3 of Facebook’s 600 million+ user base uses Facebook Mobile.
50% of them use Twitter Mobile and 200 Million+ YouTube views occur on mobile devices each day.
30% of smartphone owners accessed social networks via a mobile browser.
Women aged 35-54 are the most active group in mobile socialization.

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