Since attending Digital Signage World Asia and hearing how Agencies needed to change if Digital out of Home (DOOH) was to grow and that brands wee forcing this change I have continued to research the market. Another issue raised at the Conference was the lack of...
The International hit TV Series Mad Men portrays a traditional view of the ad industry that is increasingly further from reality. Set in 1960s New York, the sexy, stylized and provocative drama Mad Men follows the lives of the ruthlessly competitive men and women of Madison...
It seems that many or perhaps most people outside of China have little knowledge about how important the internet has been to the growth and development of the country. The say a picture is worth a thousand words ...
Recently the Worlds No 1 Outdoor Advertising Agency posted revenues in excess of $A3 billion while two of the worlds largest DOOH Ad sales agencies, both China based, showed losses in excess of $A10 milion despite greatly increasing revenue. French company JC Decaux which leads the...